To be on top of the campaign Optimization making of a Google Ad Words is preferable. Every year companies spend thousands of dollars into their ads. But questions arises are, is the Return on investment at the point where it has to be? Is it where thousands of dollars to be spent? Many feel the answer is no. In order to optimize your campaign you must broad their focus. Here are the areas the areas from which to do so.
Let the Optimization begin.
1. Negative keywords list :
For Google Ad Words keywords are the base, so it’s very important for you to know you are using the right ones. Maximum percent of Ad words campaigns are targeting the wrong keywords. If the right customers are not triggered by showing up the Ad information, then what’s the point in doing the campaign? Per account 20 negative keyword lists are allowed and one negative keyword list include up to 5000 words. Thankfully negative keyword list helps you in not spending the money on searches that have nothing to do with your brand.
2. Consult the “Search Queries” report :
Understanding the customers needs helps you understand how to market products or services. You can conducting Search Term Report to know what terms and phrases, customers are searching. This will help you get an idea to frame new keywords and if necessary modify the existing keywords.
3. Building dedicated mobile Ads :
If desktop campaigns are short, then Mobile Ads are even shorter (consists least words). Because the screens of mobile phones and tablets are small, the Ads of your products needs to grab people’s attention immediately. In your mobile campaigns, make sure the special offers are included first. For an ideal Ad, avoid long tail keyword, respecting the fact that the queries in mobile are usually short.
4. Targeting local consumers :
If your business is local operating business then you must include location in your Ad. This includes, address, working hours etc, ad it helps the new customer to find it easy through Google maps while coming to shop your products. Google Ad Words gives you a couple of ways to leave your number even, for local consumer this would really help and benefit your business Google provides customized callous and you can elect not to display on specific devices. However the choice is yours.
5. Implementing Radius Location :
By radius targeting, you can target customers by setting the distance to create physical range. This means, the Ads appear for the people who are in your targeted location. So for that first, you need to decide whom you are exactly targeting. Radius targeting saves money, time and effort as it excludes large swathes of the planet who are not looking for interaction.
6. Expanding market reach using multiple languages :
Providing your Ads in other languages can help you reach new markets and increase awareness internationally. Because languages connects with people and know about product thoroughly. This is not to say you must translate or dub your Ads but it is for reaching huge number of customers while creating you campaigns.