You might have heard social media is a popular way for businesses to engage with their target audiences. Maximum percent of small business owners who use social media consider it important for their business. It is because, for starters, social media can help you build brand recognition, foster a community around your business, and grow your bottom line. So how can you use social media to help your business?
Below are some simple and effective tips to help you do just that!
1. Inspire your audience with visuals :
It’s always said that ” First impressions are the best” and even necessary. It is very necessary to appeal to the customer in their first visit as the experience and opinion longs for long years. Visuals help the customers to make decisions. Customers want visual content to help them draw decisions about their purchasing. Videos of product or demo, make huge impact and customers are most likely to make buying decisions. Providing vibrant visuals not only stand but speaks volumes about you and thus this increases traffic of your site.
2. Make your content is easy to share :
Every marketer or a businessman by now know the importance of being mobile friendly. Many read news content on mobile devices than on desktop. In mobile era, your content must not only be easy to read but, importantly, simple to share. Secondly, make sure you include social media buttons which are mobile friendly and don’t distract readers while scrolling and you have to optimize where you want to place your social media buttons. Once you get an idea of an area with high click volume, add your social share buttons to increase the traffic.
3. Research your competitors :
The tried, tested and true marketing strategy is finding out how well your competitors are doing. It is helpful if the same notion is carried out for your social strategy. Finding out how well your competitors are doing is a tried and true marketing strategy. The same notion should be in place for your social strategy. Firstly try to get your competitors insights. This give you a better idea. It’s not that you want to directly copy your competitors, but the analysis can shape your own strategy. You will be completely surprise to know that with a little bit of digging will help you know about your industry.
4. Continuously Engage With Your Audience :
The most important aspects of social media management is Keeping your audience engaged either with uploading all the products and keeping them updated or interacting with them. You don’t have to spend every waking moment waiting to answer your customers, your duty is to provide the best customer experience. And that could be as simple as replying back to customer questions or concerns.
5. Test paid social advertising :
One of the effective ways to reach new people who haven’t yet heard of your brand or website yet is Social advertising. If you have the budget to market the products, social advertising is worth experimenting with. That’s because you don’t need to spend thousands of dollars with a Facebook campaign, where the average cost-per-click (CPC) ranges from $0.40 to $0.60 per click. By using calls-to-action and ensuring your links are relevant to what your audience needs, Facebook ads could be your business’ biggest source of referral traffic.